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AI Advantage

3 Ways Agents Are Using AI that You Probably Haven't Heard About

Tired of feeling overwhelmed by marketing tasks? Artificial intelligence (AI) can be a game-changer for real estate agents.

Here are 5 AI tools you can leverage to save time, create high-quality content, and connect with more clients:

1. Automatic Captions with AI Eye Contact (veed.io)

This app helps you create captivating video content.

It generates captions and allows you to record a script while maintaining natural eye contact (even if you're reading from a screen).

It can even translate your videos and create lip-synced versions in different languages!

2. RPR Market Reports with AI Script Creation (NAR Member Benefit)

NAR's RPR platform offers market reports with a new AI twist.
You can choose the tone (professional, engaging, conversational) and target audience (buyers, sellers, or both) for your report.
The AI then generates an SEO-optimized social media post, blog post, or video script based on the data.
Remember to personalize the content before using it.

3. HowMoneyWalks.com + Targeted Social Media Ads with Location Tagging

HowMoneyWalks.com tracks migration patterns using IRS data.
This allows you to identify areas where people are moving from and target your marketing efforts accordingly.
Use this information to build relationships with agents in those areas for referrals.
You can also leverage location tagging on platforms like Instagram to reach potential buyers from specific regions considering a move to your area.

Embrace AI and take your real estate marketing to the next level!

Script of the Month

What’s REALLY Happening In The Market: A High-Converting Email Script Revealed

This concept originated from BAMx’s recent freebie email templates. It’s so good that we had to make it our own and share. If you're seeking a highly clickable, high-converting email template that you can easily copy, paste, and send, then look no further – this one is tailor-made for you.

The Script:

When it comes to understanding housing inventory, the abundance of conflicting information in the news can be overwhelming. Reports fluctuate between showing inventory on the rise and others indicating it's even scarcer than before. But here's the key insight: Shifts in the housing market are highly localized, meaning national statistics may not always reflect the reality in your specific area. That's why it's crucial to focus on what matters most to you – your local housing market.

See the interactive version of this map here.

Here's a snapshot of what we observed in [market] in March 2024:

New listings: [X%] increase/decrease compared to March 2023
Total inventory for sale: [X%] increase/decrease compared to March 2023
Median selling price: [$XXX], a [X%] increase/decrease compared to March 2023

Curious to understand what these figures mean for you personally? Let's dive deeper! Feel free to click [insert scheduling link] to book a call, and we can break down how these insights translate into actionable steps for your real estate goals.

Looking forward to connecting soon!

Social Swipe File

THE Social Media Magnet for Seller Lead Gen

Catch Will Draper's latest post on generating social media leads! He breaks down a simple step-by-step process you can use next time you leave a listing appointment, making it super easy using STORIES.

Step-by-Step Guide to Generating Leads Using Stories:

1. Immediately after a listing appointment, create a story on social media.

2. Screenshot where you are on the map at the listing appointment and use the image as the background for the story.

3. Add all of the property's key features as text across the map picture on the story.

4. Be sure to add a poll to the story

5. The Poll should ask if they want the details

6. Follow up with all the leads who engage with your story

Marketing Quick Hits

4 Reasons Your Marketing Efforts Aren't Converting

(and How to Fix Them Fast)

Are you stuck in a rut with your real estate marketing? Struggling to break through to new clients and reach your full potential?

You're not alone. Many agents use a one-size-fits-all approach that ends up falling flat.

Here's the truth: there is no magic bullet.

The key is to tailor your marketing strategy to you, your target audience, and your market.

Here are 4 crucial mismatches that might be holding you back:

1. Mismatch Between Strategy and Personality

The Problem: You're using tactics that drain your energy, like cold calling, when you'd thrive with content creation or social media engagement.
The Solution: Identify your strengths! Are you an outgoing extrovert or a strategic introvert? Leverage your natural talents.
Introverts: Build a web presence that attracts clients to you. Think high-quality videos, informative social media posts, or a captivating website.
Extroverts: Embrace interaction! Network, hold workshops, or create engaging live streams.

2. Mismatch Between Strategy and Target Client

The Problem: You're using the wrong platform to reach your ideal clients. Targeting luxury home sellers with TikTok videos? Probably not the best approach.
The Solution: Understand who you want to work with. Luxury clientele likely frequents Facebook and YouTube, not the latest social media trends.
Align your marketing channels with your target audience's habits. Research where they spend their time online and tailor your message accordingly.

3. Mismatch Between Strategy and Competition

The Problem: You're using overused tactics in a saturated market. Everyone's doing the same thing, making it hard to stand out.
The Solution: Seek a strategy with a "moat" around it. Develop unique skills or a specialized approach that sets you apart.
Focus on offering high value. Don't chase the latest trends; focus on building a strong brand and expertise that attracts your ideal clients.

4. Mismatch Between Strategy and Scalability

The Problem: You're relying on methods that can't grow with your business. Cold calling might work initially, but it won't get you to the next level.
The Solution: Prioritize strategies that scale. Listings are a great way to grow, but also consider building automated systems for lead generation and client nurturing.
Invest in organic social media platforms. The time you put into creating a YouTube video can reach countless potential clients for years to come.

Remember, the best marketing strategy is the one that works for you. By understanding these mismatches and focusing on targeted approaches that leverage your strengths, you can finally attract the clients you deserve and take your real estate business to the next level.

Tech Tips

5 Powerhouse Apps Every Agent Needs

In today's mobile-first world, real estate agents are constantly on the go.

But with a sea of apps flooding the app store, how do you pick the winners that deserve a prime spot on your phone or tablet?

We've done the heavy lifting for you!

We've researched, tested, and curated a list of the top 5 real estate apps that will help you streamline your workflow, amplify your brand, and close more deals in 2024 and beyond. This isn't just another generic list - we'll break down the must-have features for each app, so you can find the perfect fit for your needs.

Stay tuned to discover the hidden gems that will take your real estate game to the next level!

1. Curb Hero

Ditch the open house clipboard!

Curb Hero, a top-rated app in this category, completely reimagines the open house experience.

Design professional, customized digital sign-in sheets that reflect your brand and effortlessly capture visitor info

for seamless follow-up.

But Curb Hero goes beyond convenience.

Gain valuable intel on your open house strategy with real-time data and analytics.

Track visitor flow, identify peak times, and use these insights to refine your approach.

Plus, the app integrates with most CRMs, ensuring a smooth transition from open house to lead management.

2. Zillow Premier Agent

We all have mixed feelings about Zillow's Zestimate accuracy, but there's no denying its power as a lead generation tool.

As the most popular real estate platform in the US, Zillow attracts millions of potential buyers daily.

By becoming a Zillow Premier Agent, you gain access to this massive pool of leads, propelling your business growth.

But Zillow's value goes beyond lead volume.

It boasts a surprisingly robust CRM, allowing you to manage leads from various sources, set tasks and reminders, and automate communication through texts and emails.

Upgrade to their My Agent program, and you become the exclusive agent connected to your leads' Zillow searches, gaining valuable insights into their browsing habits and specific needs.

3. BombBomb

Ditch the static, embrace the dynamic! In the fast-paced world of real estate, video marketing reigns supreme for building connections and converting leads.

That's where BombBomb shines. This powerful app shrinks video file sizes, making it a breeze to create, send, and track personalized video messages right from your phone.

Here's the magic: whip up a quick video, seamlessly drop it into an email or text, and watch those connections blossom.

While not built specifically for real estate, BombBomb empowers agents to build lasting relationships on the go.

But BombBomb goes beyond convenience.

It integrates flawlessly with your existing email marketing platform, allowing you to create, store, and incorporate videos into your campaigns – streamlining your workflow and maximizing the impact of your marketing efforts.

If you're looking to unlock the power of video marketing, BombBomb is a game-changer.

4. Pivo

Forget static photos, elevate your listings to a whole new dimension with Pivo.

This isn't just your average app; it's a game-changing agent's toolkit combining a high-quality, AI-powered motion-tracking camera with a world-class photo editing suite.

The star of the show? Pivo's intelligent tracking technology that transforms how you showcase properties.

Craft captivating videos for open houses, showcase new listings with dynamic flair, and create stunning 3D tours – all within the app.

Pivo is a real estate tech company redefining the presentation game.Here's the catch: to unlock Pivo's magic, you'll need to invest in their system ($399).

This one-time purchase includes a phone holder, tripod mount, and a remote, granting you unlimited video creation and storage within the app.

Think about it - compared to traditional 3D home tour services like Matterport (costing $350-$600 per listing), Pivo can pay for itself with a single use.

5. Canva

Can we ditch the "go-to tool" talk for a sec?

Let's be honest, creating stunning visuals is a must-have in today's real estate world.

That's where Canva swoops in to save the day. This user-friendly graphic design platform has become a game-changer for anyone who wants to craft professional-looking marketing materials, and agents are no exception.

Canva boasts a massive library of templates and an intuitive interface, making it a breeze to create eye-catching graphics for everything from social media posts to flyers, postcards, and even business cards.

But they don't stop there.

Canva understands the unique needs of real estate agents, offering a treasure trove of real estate-specific elements like icons, illustrations, stock photos, and pre-designed templates.

Plus, with Canva Pro, you can take it a step further.

Pre-populate your designs with your branding elements – colors, logos, headshots – and streamline your workflow.

Canva empowers agents to unleash their creativity and design impactful marketing materials on the go, all from the comfort of their phone or tablet.

(Source: theclose.com)

Carrie Casey

Appli LLC

Phone: 720-375-3636

Email: carrie@applihl.com

1988061